Don’t Lie to Your Readers

One of the most egregious errors authors can make is creating a title that doesn’t deliver on what it promises. This can kill sales and/or leave the purchaser quite disappointed. In regard to the latter reaction, even if you don’t intend to write another book, keep in mind that the very best way to sell any book is by word-of-mouth endorsements of it. A vague or a misleading title...
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Impact of Self-Publishers on Big Publishers

Have you read my free PDF, “Global Publishing, Inc. — What Does It Mean for You?” If so, you’re aware of the radical changes that have taken place in the publishing industry during the first fifteen years of the 21st century. But there are other influences on the publishing industry too. One of them is the amazing explosion of self-published print and digital books. POD...
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Book Discovery at the Library – Part 2

In Part 1 of Book Discovery at the Library we covered some traditional ways that librarians may promote your book(s). In this section we’re going to look at four companies that offer librarians a new way to make the books in their collections more discoverable at the library. For you as an author this is a plus for selling your book – studies show that patrons who find an...
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Book Discoverability at the Library – Part 1

Book discovery is currently a primo concern at publishing houses and bookstores. Libraries too have been dealing for centuries with the challenge of making print books and ebooks in their collections discoverable. Back in 1876 Charles Ammi Cutter laid down the rules for a “card catalog” with his book, Rules for A Printed Dictionary Catalog. Prior to that invention, there was no universal way for...
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What’s Going On at the Library?

“Know your customers” is an old adage in marketing. Yet, how much do you know about librarians or library markets? Do you still think libraries are just building filled with nothing but dusty books, magazines and newspapers? Well, here’s some news for you. This year’s 29th Computers in Libraries Conference, will be held April 7-9, 2014 at the Washington Hilton in Washington,...
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