Get and Use Book Awards

Awards have always been important in book marketing. For example, the American Library Association offers numerous awards for print books. Try to win a library award, especially if you write for children or teens. The prestigious Newberry and Caldecott Medals are just two of the honorary awards from ALA for children’s books. Bookstores often feature books that have won these awards with special displays. Schools too will buy these books in preference to others like them. Use your book prizes! Librarians love prize-winning books. Use any  book prize you win in your targeted emails to librarians. For example, Writers Digest has a prize every year for self-publishing authors. This contest includes all kinds of books; and prizes even include promotion of your book or a trip to New York City. Also for self-publishers is the National Indie Excellence Award. Information about this contest can be found at Genre writers have competitions too. Here’s a link for three contests for crime novels, detective books and  and mysteries. Now there’s an new award for publishers of ebooks, open until November 1st this year. See the announcement below! If you win a book award, be sure to mention it in your press release, book announcement, author bio page, and be sure to mention it at the very top of your one-page that you’ll enclose with review copies of your book! NOTE: If you would like to get this blog by email, sign up for Authormaps Tips, my free newsletter. The sign-up box is at the upper right of the blog page on For current news about book publishing, follow me and see who I follow on Twitter @Authormaps. Tired of waiting for your royalties? Disappointed in your book sales? Feel like your publisher isn’t doing their job? What if I handed you a step-by-step plan to sell hundreds of additional copies of your book right now? Check this out. Special sale until October 15th, 2011     PublishingInnovationAwards Honoring innovation and excellence in ebooks, apps, and all things digital. This is you call for entries into the Publishing Innovation Awards – deadline is November 1.Enter now.Here’s what others have been saying…”It’s clear with the rise of digital devices that people are reading more than ever. By acknowledging innovative developments in eBooks, apps, and other enhanced products, the Publishing Innovation Awards aim to encourage publishers to deliver quality reading experiences for...

How Big is the Library Market?

Libraries are a HUGE market. According to the American Library Association factsheet #1 for 2011, there are 122,101 libraries in the United States. These libraries buy all kinds of books: print, large-type print books, ebooks, audiobooks, and even PDF books. Libraries spend billions of dollars on books each year. The Library Market The largest library market is school libraries (grades K-12). School libraries number 99,180. Every state, every county, and almost every city in America has a public library. Public libraries number 9,221. There are 3,827 college and university libraries in the U.S. In addition there are 8,476 private and non-profit libraries devoted to particular specialties. The Opportunities Suppose you sold your book to just one percent of all libraries in the US? That would be 1,221 copies of your book. Suppose you could market your book to ten percent of all libraries. That would be 12,210 copies of your book! Interested? To buy and download this book now at its introductory price of $24.95, click on the button below! Or, for more information, including a look at the table of contents and index, CLICK...

A Home (Page) for Your Book

Consider these three pairs of businesses. Netflix v. Blockbuster Barnes & Noble v. Borders Amazon v. Cody’s, Black Oak, etc. 1. Netflix beat Blockbuster to the Internet, and helped put Blockbuster out of business. 2. Barnes & Noble beat Borders to the Internet, and it’s way ahead in the eReader book race as well. 3. Cody’s, Black Oak, and all the other wonderful independent bookstores we’ve lost, failed to get on the Web to compete with Amazon. Businesses without web sites haven’t done well in this century. Neither will books. Your book needs a home of its own on the web! Even if you plan to market through Amazon, Apple, or personal networking, a web (or blog) site is key to beating your competition, i.e., those million other books published each year in the US. A home page or whole site will give you: Much more space to advertise Ways to promote your book even before you publish it A place to create a mailing list of potential customers A central spot for sign-up boxes to follow you on Twitter, Facebook and LinkedIn A chance to search engine optimize (SEO) your promotional material URL-email address where readers can reach you with their comments A link for reviewers to request for a review copy of your book A landing page to sell copies of your book More legitimacy and authority as a serious writer Other opportunities that wouldn’t come to you otherwise If you offer related professional services: You can promote your book and services together You can even use your book to promote your services Bookstores and publishers’ catalogs are good marketing tools. But they are crowded with competitors for attention from your potential customers. Your site is your book’s way to stand out from the crowd and get...

Marketing Your Ebook on the Web

Too many authors and editors worry about production and distribution and forget about the middle step – marketing. Sure it sounds great when a site like offers to do this for your ebook: • You upload your book as text or pdf. We do the rest to make it look great on Kindle®, iPad®, Nook® & more. • You own all files we create for your ebook. • Distribution packages through Amazon®, Apple iBookstore®,®, Indigo Chapters® & 28 resellers! • Earn up to 100% net royalties. But please understand, good as these promises are, there’s a big hole here. Something is missing. Librarians have done considerable research on how people look for books. They’ve found most library patrons do something called a “known-item search.” That means people usually look for a specific title or author that they’ve heard about. Sure, at the library, people browse shelves, and sometimes they look for subjects or keywords. However, “virtual bookshelves” at commercial online stores now contain millions of books. No one can browse more than a tiny fraction of all the titles that are out there. And people are busy. Most of us barely have time to squeeze in reading books we’ve heard about from friends or from reading book reviews. And this is the point: in marketing, “word-of-mouth” is by far the best tool for selling something. As an author or publisher you need to set up and carry out a system to promote word-of-mouth sales of your book – even as you create your book. We all know gossip spreads quickly. On the other hand, “buzz” about a new product or service takes a concerted campaign to build. Buzz is an excitement that snowballs because someone has worked hard to get the word out that something new is about to happen. This is exactly what you have to do for your book(s). If you’ve ever built a “snow boulder” to roll down a hill, you know how much work that takes. You also know the fun of watching it grow as it tumbles. So start building your “marketing snowball”...

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