Why Your Book Needs An ISBN

Actually, you do not need an ISBN to sell your book on your own web site or in person. But to sell your book to bookstores and libraries, not only does your print book or digital book (i.e., audiobook, ebook, or PDF book) need an ISBN, it needs a unique ISBN! Are you one of the authors complaining about the need to buy multiple ISBNs for your book title? Read on… First, what is an ISBN? An...

If Your Book Were an Audio Book…

Would You Sell More Copies? Book development, including choosing its format or formats,  is vital for selling a book. About one-fourth of my new guide, Marketing Your Book to Libraries, covers how to create a book that has the best chance of selling well to libraries. Libraries are the largest book market in the US today. They spend billions of dollars on books each year. And that includes audio...

What Kind of Binding Does Your Book Need?

Today I have an interview with Martin Pugh, Director of sales and marketing for Houchen Bindery Ltd. based out of Utica, Nebraska. Houchen Bindery Ltd. has been in business since 1935 as a certified Library Binding company, and is now today one of only a few remaining certified Library Binding companies. Martin Pugh started in the catalog printing business in 1983, followed by a 5 year stint as...

Can’t Even Donate Your Book to a Library? – 5 Reasons Why

Rejection hurts! But don’t take it personally. Here are five reasons your book got turned down. 1. Donations of books aren’t “free” for the library It costs money to shelve books. Costs of shelving books include processing books for shelving, the price of the bookshelf itself, the labor involved in shelving books, utilities like heat and light, and the cost of the space a book takes up in the...

Get and Use Book Awards

Awards have always been important in book marketing. For example, the American Library Association offers numerous awards for print books. Try to win a library award, especially if you write for children or teens. The prestigious Newberry and Caldecott Medals are just two of the honorary awards from ALA for children’s books. Bookstores often feature books that have won these awards with...